Talk about local improvement gone amok! I shouldn’t have a hybrid car–I’d be too busy optimizing my fuel efficiency to pay attention to the road.
The Washington Post reports about the cool new trend of optimizing fuel efficiency, which also helps the environment. Since hybrid car drivers get instant feedback on their fuel efficiency, they are permanently changing their driving habits to save fuel.
Best of all, this is an opportunity for us OR practitioners to explain what optimization means to people (although most optimization applications are much harder than optimizing fuel efficiency!)