Olympic scheduling??

I am curious of how the Olympics schedules were determined, especially for sports like swimming, in which athletes compete in multiple events. I became even more curious after seeing Michael Phelps’s schedule. Sadly, revenue seems to be one of the top considerations when it comes to scheduling, since NBC admits this:

NBC was able to get the Olympics organizers to schedule most of the key finals early in the morning Beijing time — for live primetime coverage on the East Coast.

If you find something, let me know! I’ve been enjoying watching the Olympics.