analytics vs. operations research

Former INFORMS President Anne Robinson recently talked about operations research and analytics in a YouTube video. As President of INFORMS, she did a lot of work to promote analytics in the OR/MS community and to understand perceptions of analytics vs. operations research. I really appreciate what Anne has done for our field. Her research efforts found that people perceived operations research is a toolbox whereas analytics was perceived as an end-to-end process for data discovery, problem formulation, implementation, execution, and value delivery. This is an interesting finding.

This is Anne’s answer to the question: What is the role of OR in analytics?

“Operations research is on the top of the food chain when it comes to analytic capabilities and potential game changing results.”

I love this.

Anne’s challenge is for us to make decision-makers understand that OR is as vital and necessary as analytics. Evangelize early and often. Given the popularity of analytics, we should be able to make some inroads in educating our peers in STEM about OR, but in the long run this may be tough to do. Analytics is the new kid on the block, and it already seems to have reached widespread adoption, whereas operations research–while being at the top of the food chain–is still somewhat of a mystery to those outside of our fairly small field. Operations research has had an identity crisis for a long time, and I don’t see that coming to an end.

I applaud INFORMS decisions to “own” analytics via Analytics Certification and the Conference on Business Analytics (formerly the INFORMS Practice Conference) rather than try to solely market “operations research” to the growing analytics crowd.

What do you think?

 

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